The impact of cultural influence is greater now than ever with the implementation of social media and the entertainment industry to reach all audiences. Especially for the youth of the Philippines, this growing platform of communication has altered the way in which they develop their personality and character. With previous occupation by the United States, their main influence originates from this event and its continual impact despite the United States’ withdrawal after a century long presence. Due to this underlying influence, the younger generations of the Philippines aspire to live in and create a similar society of the United States to achieve the American Dream. With the use of social media, television shows and movies, they tend to lean towards representation of lighter-skin tones and role models who best fit the American image. After observing the success of those who immigrated to the United States, the youth of the Philippines have changed the way in which they communicate, represent themselves and modify their goals to be better than past generations.
Keywords: Americanization, Influence, Youth, Philippines, Social Media
Keywords: Americanization, Influence, Youth, Philippines, Social Media